The Freedom Pact

Challenging conventional thinking. Empowering beliefs. Delivering practicality.

#287: Joseph William Foster - How I Founded & Sold Reebok For Billions

Joseph Foster is the founder of Reebok, author and keynote speaker.

Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”.

As the surviving Founder of Reebok, Joe still welcomes the opportunity to travel and recount those early stories from start-up to taking the company to a $4 billion business, overtaking Adidas and Nike to become the World’s No. 1 sports brand. Joe has written his book Shoemaker to share his story and help inspire the next generation of budding entrepreneurs.

Connect with Joe & buy "shoemaker":

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