BJ Fogg is an American social scientist who is currently a research associate at Stanford University and author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.
as spent 20 years researching and teaching insights about human behaviour. He turned this insight into his New York Times best selling book Tiny Habits.
In this episode we discuss what a habit is, why it really matters, why New Years resolutions fail how to make and break habits, the difference between habits and addiction, the role that motivation and neurochemicals like dopamine play, and why if you’re looking to build a new flossing habit, you should start with only tooth.
I hope you enjoy this episode with the impressive BJ Fogg.